How online quizzes could improve information during election campaigns: lessons from Germany

m.paleseOngoing Constitution Unit research is exploring how quality of information and public discussion during election and referendum campaigns can be improved. In recent years, voting advice applications have been promoted as a way of providing impartial, good-quality information on salient issues and parties’ positions thereon. Michela Palese outlines the debate on this topic and relates early thoughts from a research trip to Germany, where the state-sponsored Wahl-O-Mat was used 15.7 million times during the 2017 federal election campaign.

Since last May, Dr Alan Renwick and I have been working on a project to understand how the quality of information and public discussion during election and referendum campaigns could be improved. In this context, I have been examining ‘voting advice applications’ (VAAs): online tools that aim to assist users in their voting decision.

In this post, I briefly contextualise the emergence of VAAs and consider the debate on the role of such tools in the UK. I then report initial findings from a research trip to Germany, where the Federal Agency for Civic Education (Bundeszentrale für politische Bildung; hereafter BPB) develops and promotes a voting advice application – the Wahl-O-Mat – for all federal and most state elections.

The origins of voting advice applications

The first VAA, the Stemwijzer, was developed in the Netherlands in 1989. Available on paper or on a diskette, it aimed to increase secondary school students’ knowledge of the differences and similarities among parties, and to aid the formation of party political choices. VAAs became available online in the mid-1990s in Finland and the Netherlands.

VAAs have spread particularly since the early 2000s, and almost all European countries now have at least one. While they take varied forms, all VAAs present users with statements to agree or disagree with and then match these responses to the positions of political parties. Developers generally use party manifestos or prior statements as a starting point, and often engage parties directly in the development process. Continue reading

Digital Communication and Elections: Online targeting of voters on social media

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In recent elections and in the EU referendum, concerns have been raised about the online targeting of voters on social media and the use of voter data. At a Constitution Unit seminar, Dr Martin Moore spoke about the shifting nature of online campaigning and examined its impact on the regulatory and legal landscape in the UK. In this blog post, Michela Palese summarises what he said.

Election campaigns have shifted significantly online in recent years. This reflects trends in news and media consumption. Nowadays, around 90% of British adults are online and 84% use social media, with approximately 30 million Britons using Facebook on a regular basis. Furthermore, around three quarters of internet users get their news online and four in ten use social media for news. It is therefore unsurprising that campaigning has shifted to the digital world, given the ease with which voters can be reached in a direct and highly personalised way.

Funding has shifted to digital as well. Campaigners admit that digital is where elections can be won and lost, and this is proven by the successful use they have made of social media. For example, Dominic Cummings stated that the Vote Leave campaign spent around 98% of its budget on digital campaigning. Jim Messina, a former political advisor to Barack Obama and founder of consulting firm The Messina Group, claimed that Facebook was ‘the crucial weapon’ in the Conservative Party’s successful general election campaign in 2015. In the last general election, by contrast, the Labour Party invested significant effort in social media advertising, with its videos being viewed by around ten million internet users.  

At a Constitution Unit seminar, Dr Martin Moore, Director of the Centre for the Study of Media, Communication, and Power at King’s College London, argued that the changing nature of campaigning has highlighted some of the shortcomings in the UK’s regulatory and legal landscape. In particular, Moore noted the concerns which have been raised about the lack of fairness and openness in how campaigns are conducted online. Campaigners have, in fact, much more leeway in what they can do in the digital realm than on print or broadcast platforms. In 2017, both the Information Commissioner’s Office and the Electoral Commission opened investigations into how funds were spent during the EU referendum and into the manner in which voters were targeted on social media. Continue reading

What new challenges does the changing nature of campaigning pose for referendum regulation?

me-2015-large-e1485255919145.jpg jess-sargeant-resizedEarlier this year, the Constitution Unit established an Independent Commission on Referendums to review the role of referendums in British democracy – whose work will be discussed at a public seminar next week. In this blogpost, Alan Renwick and Jess Sargeant examine some of the difficult questions the commission will have to consider. Their focus is on the way in which political campaigning has changed since 2000, when the current legislation regulating referendums was enacted.  

The UK’s current legislation regulating the conduct of referendums – the Political Parties, Elections and Referendums Act (PPERA) 2000 – was designed and introduced almost two decades ago. Since then, technological innovations have led to new ways of campaigning and communicating. These changes create new challenges for referendums regulation. While most of these challenges are not unique to referendums – they apply equally to elections – one key task of the Independent Commission on Referendums is to assess how well the existing rules work in the context of new digital developments and to consider solutions to some of the problems posed by the modern world. This blog post explores just some of those challenges.

Financial regulation doesn’t reflect the modern world

Increasingly, political campaigners are using social media to communicate with voters. We know this because we can observe political adverts on Facebook, Twitter, and even Instagram during elections and referendum campaigns. However, we have very little information about how much money they are spending to do so. This is because financial regulation of political campaigns, first designed in 2000, has yet to be updated to reflect the nature of campaigning in the modern world.

Registered referendum campaign groups are required to submit returns of referendum expenses. The purpose of these transparency requirements is to allow campaign spending to be scrutinised by both the Electoral Commission and the public. Financial transparency requirements apply equally to expenses incurred for online and for offline campaigning. However, how this is reported makes scrutiny of online spending difficult. There is no separate category for spending on social media: such spending is reported as either ‘advertising’ or ‘unsolicited material sent to voters’. Furthermore, within this category it is only identifiable if spent directly with the platform, such as Facebook, Twitter, or YouTube. Spending through agencies remains opaque, with no breakdown of how money is used. In this area, it could be argued that transparency requirements are rendered meaningless.

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How can referendums in the UK be improved? Lessons learned from the EU referendum

Today, the House of Commons Public Administration and Constitutional Affairs Committee (PACAC) published a report on Lessons Learned from the EU Referendum. The report touches on a variety of areas in relation to the conduct of referendums, including the role of referendums, the role of the civil service during referendum campaigns and cyber security. PACAC’s chair, Bernard Jenkin, outlines his committee’s findings, which they hope that the government will take heed of so that the country is ready for any future referendums.

Today, the Public Administration and Constitutional Affairs Committee (PACAC) has published its latest report on Lessons Learned from the EU Referendum. With Holyrood demanding a new Scottish independence referendum, it is clear that referendums have become a permanent part of the UK’s democratic system, with major implications for our system, which is based on representative democracy. PACAC’s report highlights the importance of clarity in relation to the role and purpose of referendums, and ensuring that referendums are conducted fairly and effectively.

PACAC argues that referendums are appropriate for resolving questions of key constitutional importance that cannot be resolved through the usual medium of party politics. PACAC also argues, however, that referendums are less satisfactory in the case of what might be called a ‘bluff call’ referendum when, as last June, the referendum is used by the government to try to close down an unwelcome debate. As well as a clear question, the outcome in either case must also be clear. That means there should be more clarity and planning by the government holding the referendum, so there is less of a crisis of uncertainty if they don’t get the answer they want, as in the EU referendum.

PACAC considered four other areas in relation to the conduct of referendums: the fairness of the so-called ‘purdah’ period; the administration of the referendum; the role of the civil service during a referendum campaign; and cyber security.

On purdah, the government claimed at the time that the purdah provisions would impair the functioning of government. However, these provisions were of critical importance to the fair conduct of the referendum. The purdah provisions should be strengthened and clarified for future referendums and PACAC supports the Law Commission’s proposals to consolidate the law regulating the conduct of referendums. Additionally, PACAC asserts that the purdah restrictions should be updated to reflect the digital age, and extended to cover the full ten weeks of the referendum period, as recommended by the Electoral Commission.

With regard to the administration of the referendum, the evidence gathered during PACAC’s inquiry suggests that, while not without some faults, the EU referendum was on the whole run well.  PACAC commends the Electoral Commission for the successful delivery of the referendum, which was of enormous scale and complexity.

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The results of the Electoral Commission’s latest survey are in – here’s what the public thinks about voting

thumbnail_phil-thompson-4The results of the Electoral Commission’s latest public opinion survey on the experience of participation in elections have been published today. Phil Thompson, the Commission’s Head of Research, outlines the results. Overall the findings are positive, with confidence that elections are well run increasing by from 66 per cent to 76 per cent in the last year. Satisfaction with the voter registration system has also increased, from 75 per cent to 80 per cent. However, satisfaction continues to be lowest among younger age groups which are the least likely to be registered to vote.

The Electoral Commission aims to put voters’ interests at the centre of everything we do. To achieve this, it’s essential to find out how people think and feel about the electoral process. Like many organisations, we use public opinion research to help us do this.

We conduct a public opinion survey after every poll held in order to monitor the experience of participating in specific elections. In addition, we conduct the ‘Winter Tracker’, an annual UK-wide survey, every December. This covers a range of electoral issues and is designed to provide an overview of public sentiment towards the process of voting and democracy in the UK more broadly.

After the significant polls of 2016, the results this year show that confidence in and satisfaction with the system overall have improved. Three quarters (76 per cent) are confident that elections are well run in Great Britain and Northern Ireland, compared to 66 per cent in 2015. In line with this, 77 per cent said that they are satisfied with the process of voting at elections, up from 68 per cent in 2015.

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As might be expected, those that participate in the electoral process tend to have a more positive view of it than those that do not. Those that say they ‘always vote’ are significantly more likely to say that they are confident that elections are well run (82 per cent) than those that say they ‘sometimes vote’ (62 per cent) and never vote (48 per cent).

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The regulation of the EU referendum: lessons to be learned

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On 25 October the Constitution Unit hosted a distinguished panel to discuss the regulation of referendums in the UK in light of the EU referendum. The panel, chaired by the Unit’s Dr Alan Renwick, consisted of Jenny Watson, Chair of the Electoral Commission; Ric Bailey, Chief Adviser, Politics at the BBC; Sir Peter Housden, former Permanent Secretary to the Scottish Government, and Dr Paul Kildea, Senior Lecturer in Law at the University of New South Wales. Alex Quirk reports.

The EU referendum in June raised many questions about how referendums in the UK should be conducted. Electoral Commission research showed that 52 per cent of voters felt that the referendum campaign was not conducted in a ‘fair and balanced’ way. How is it that we can best strike the balance between allowing campaigners to speak freely to voters, and preventing a cloud of misinformation from obscuring peoples’ judgements? Is it appropriate for the government to be able to use public funds to campaign for one side of the debate? This event provided insights on these questions from experts from across a wide range of perspectives.

Jenny Watson

Jenny Watson is currently the Chair of the Electoral Commission, which is responsible for overseeing referendums in the UK, and was also the Chief Counting Officer for the EU referendum. She focused her introductory comments on the ways in which the legislative framework surrounding referendum campaigning should be altered to provide increased clarity and fairness, particularly regarding campaign spending rules.

The Political Parties, Elections and Referendums Act (PPERA), currently provides only the bare bones of the regulatory framework for referendums in the UK. This structure then needs to be fleshed out by specific supplementary legislation for each referendum such as the EU Referendum Act 2015. Watson argued for the augmentation of PPERA, to provide a more solid legislative platform in advance of a referendum. She especially recommended reform of section 125, which covers government spending of public funds. This section, she argued, needs to be altered to further restrict the ways in which the government can use public money, as there is currently an imbalance between restrictions placed on government spending, and those placed on spending by other campaigners. Making these changes will help to rectify the perceived campaigning imbalance that results from such heavy government involvement.

One function of the Electoral Commission that came under particular scrutiny during the referendum was its statutory role as designator of the ‘lead campaigner’ groups. This was the first time the legislation had been properly put to the test, as there had never before been multiple well-funded applicants in the running to lead a campaign (the Commission was required to choose between Vote Leave, eventually the successful applicant, and Grassroots Out for the Leave designation). In light of this experience, Watson argued that the statutory timetable for designation of lead campaigners, which currently allows four weeks for applications to be submitted and two weeks for the Commission to decide, does not allow sufficient time for this important process. She also suggested that the designation should happen further ahead of future referendums to allow the lead campaigners more time to secure funding. Continue reading

The Electoral Commission and the EU referendum

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The Electoral Commission is entrusted with delivering and regulating the EU referendum. Andrew Scallan CBE, the Commission’s Director of Electoral Administration and Deputy Chief Counting Officer for the referendum, discusses this role, lessons learned from previous referendums and new challenges which may arise this time.

On 20 February 2016 the Prime Minister announced his proposal for the referendum on the UK’s membership of the European Union to be held on 23 June this year. It was the date that everyone was waiting for, not least the Electoral Commission, which is entrusted with delivering and regulating the EU referendum. When the European Union Referendum Act received royal assent in December 2015, we reported to the UK parliament that our arrangements for the delivery of a well-run referendum were progressing well, and by the time of the Prime Minister’s announcement we were in a position to report that arrangements were well-advanced.

The Electoral Commission’s role

The Electoral Commission has specific responsibilities and functions in relation to the delivery and regulation of referendums held under the Political Parties, Elections and Referendums Act 2000 (PPERA). One of our responsibilities under PPERA is to advise parliament on the intelligibility of the proposed referendum question. We were pleased when our recommendation to revise the original question in line with the findings from our research with voters was quickly accepted by the government and parliament. Our other responsibilities include:

  • The Chair of the Electoral Commission, Jenny Watson, as Chief Counting Officer, being responsible for certifying the outcome of the referendum
  • Registering organisations or individuals who want to campaign in the referendum
  • Considering and approving applications for designation as the lead campaign group for each referendum outcome
  • Making grant payments to the approved designated organisations
  • Monitoring spending on referendum campaigning, in line with the referendum spending limits
  • Providing advice and guidance on the rules to campaigners
  • Monitoring and securing compliance with campaign donation, loan and spending controls
  • Monitoring spending by Counting Officers
  • Reporting on the administration of the referendum and referendum campaign regulation

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