The rules of the election campaign: problems and potential solutions

alan.jfif (1)The election campaign that concluded last week was often a depressing sight for democrats, with rampant misinformation and occasional threats against institutions that try to foster better debate. In this post Alan Renwick identifies key problems and assesses four possible solutions. Given the prevailing political environment, he concludes, a concerted effort from parliamentarians, broadcasters, and others will be needed to carry the case for positive reforms forward. 

Electoral law in the UK urgently requires reform. This has been the unanimous conclusion of a slew of recent reports from respected organisations – including the Electoral Commission, Association of Electoral Administrators, and the Digital, Culture, Media and Sport and Public Administration and Constitutional Affairs committees in the House of Commons. Michela Palese and I also argued the case in a report earlier this year. Many aspects need attention. Some are drily technical: our complex and often opaque election rules badly need basic consolidation, simplification, and clarification. Others get to the heart of the kind of democracy we want to live in. Campaigning has been transformed by the digital communications revolution, but the rules have utterly failed to catch up.

This post focuses on campaign conduct. It begins by briefly reviewing problems during the 2019 election before focusing on four possible solutions. Finally, it considers the prospects for serious reform.

The conduct of the campaign

The shift to online campaigning continued apace. According to Facebook’s data, the three main parties’ central organisations alone spent £3.5 million on advertising on the site in the 12 months preceding the election, the great bulk of it coming during the campaign period. Each party posted thousands of separate ads, often targeted at very small numbers of voters. Local parties and other campaign groups also weighed in strongly. It will take considerable time for detailed analysis of all this material to be completed.

Misinformation was rampant throughout the campaign, from all sides. Boris Johnson’s core promise to ‘get Brexit done’ by 31 January 2020 was well known to be a gross simplification, while Conservative promises on new hospitals and extra nurses were found wanting. So were Labour’s claims that 95% of people would pay no extra tax under its plans and that the average family would save over £6,000. The Liberal Democrats were criticised most for misleading bar charts and sometimes manifestly false claims about their own electoral prospects.  Continue reading

Five key questions about a further Brexit referendum

alan.jfif (1)meg_russell_2000x2500.jpglisa.james.resized.staff.webpage.jpg (1)Proposals for another Brexit referendum will be at the heart of the election campaign and it is therefore important that the viability of politicians’ plans are thoroughly tested. Drawing on recent research, Alan Renwick, Meg Russell and Lisa James here set out five key questions. They suggest that Labour’s plans for a referendum within six months are challenging, though not necessarily impossible. A poll which pitted Boris Johnson’s deal against Remain would be simpler and quicker, avoiding additional negotiation time. This would also have the advantage of enhancing the referendum’s legitimacy among Brexit supporters. 

The parties are finalising their election manifestos, and several will propose a further referendum on Brexit. These policies will come under close scrutiny during the campaign. This post draws on and updates a detailed report published by the Constitution Unit last year. It sets out the possible routes to a further Brexit referendum, the key choices that would need to be made, and the possible consequences of those choices. It finds that a referendum between Boris Johnson’s deal and remaining in the EU would be both the simplest, and the quickest, option.

How would a referendum come about?

The major unknown – and unknowable – factor at this stage is the outcome of the general election. It is impossible to predict post-election parliamentary arithmetic with any confidence, but it will have a material effect on the probability and form of a referendum.

There are three main possibilities. The first is a Conservative majority, under which a referendum is very unlikely to take place. The second is a Conservative minority government, which might accept a confirmatory referendum as the price of passing its Withdrawal Agreement. The third is a Labour-led government: either a majority government, or a minority government supported by smaller pro-referendum parties. Under this scenario, the Labour leadership proposes to negotiate a new deal with the European Union, and to offer a referendum between their deal and Remain. Continue reading

Is there an app for that? Voter information in the event of a snap election

juxZ1M58_400x400.jpg.pngDigital technology has transformed the way we access information and interact with services. Democratic services have not kept up, risking a situation where democracy is seen as out of date. Joe Mitchell argues that it’s time to dream big: the UK has an opportunity to create a new digital-first office of civic education and democratic information, to restore trust and grow public understanding of our democracy.

What’s the biggest threat to democracy in the UK? Interference by foreign powers? Disinformation? Fake news? Micro-targeting of voters on social media? Or is it more simple than that? Is itt is just that engaging in the democratic process no longer fits with people’s lives? 

Digital technology has transformed the way we live. It has changed our expectations of how we access information, how we communicate, how we bank, shop or access government services. It should not surprise us then, to learn that people expect to access information on the democratic process digitally. For example, Google News Trends published the top ten searches on Google UK on the day of the 2015 general election; these all related to the election. The most popular question was ‘who should I vote for’ — a genuinely complex question, but the following searches were straightforward: variations on the theme of ‘who are the candidates’ and ‘where do I vote’. 

Worryingly, the democratic process has been left behind by digital transformation. A gulf has emerged between the way we live our lives now and the way we participate in democracy: it can feel like something from a bygone age. Notices of elections are posted to a noticeboard in front of a council building and (not even in all cases) uploaded as a PDF to a webpage buried in a council website somewhere. While the digital register-to-vote service is welcome, no state institution has taken responsibility for meeting the digital demand for even the most basic information: when are elections happening, who is standing, what was the result? How to vote is covered by the Electoral Commission’s website, but with research on voter ID showing that only 8% of voters know the voting rules, clearly not enough is being done.  Continue reading

If there is a snap election, what can we do to improve the campaign?

JennyH.picture.jpgA snap election looks highly likely in the coming months. The UK’s rules for election campaigns have widely been branded as ‘not fit for purpose’, yet they will not be changed in time for an early poll. The Constitution Unit therefore convened a seminar to examine what else can be done. Jenny Holloway summarises the discussion.

The Constitution Unit held a seminar on 12 September asking ‘If there is a snap election, what can we do to improve the campaign?’ Focusing on ways both to tackle misinformation and to promote greater availability of good information, the event brought together four leading authorities in their respective fields: Dorothy Byrne, Head of News and Current Affairs at Channel 4; Ed Humpherson, Director General for Regulation at the UK Statistics Authority; Joe Mitchell, director of Democracy Club; and Will Moy, Chief Executive of Full Fact. It drew on many of the themes addressed in the Unit’s March 2019 report Doing Democracy Better, co-authored by Alan Renwick and Michela Palese. Given that changes to the legislative framework for election campaigns will not happen before a snap election, it focused particularly on strategies for improving the campaign within existing rules.

Dorothy Byrne

Building on her recent McTaggart Lecture, Dorothy Byrne argued that politicians and journalists both have crucial roles to play in improving the state of democracy and increasing public trust in politics. Politicians must be willing to submit themselves to scrutiny through the media. Broadcasters have a responsibility to actively call out lies and untruthful statements made by politicians. Continue reading