Tag Archives: political advertising

Updating campaign regulation for the digital era

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John Pullinger, chair of the Electoral Commission, argues digital campaign regulations need  an ‘overhaul’ to make the electoral process more transparent and accessible to voters, thereby increasing confidence in the system in a manner that doesn’t discourage parties, candidates and campaigners to take in part in elections. He also calls on the UK’s parliaments to show that they do not tolerate the use of online activities that undermine democracy.

Digital channels are transforming our democracy. Action now can harness that transformation to make political campaigns better. Without the right action, our democracy may not be resilient in the face of the challenges posed by the digital era. But there is nothing unique to elections in this. It applies in the same way to how technological change is affecting so many aspects of our lives. And we can respond in the same way.

Voters can already be sceptical about what they see on social media and practise the art of asking. Who is telling me this? Can I be sure it is really from them? Why are they telling me this? Can I believe what they are saying? How can I check it out? Parties, candidates and campaigners can already use digital tools like imprints to show where information is coming from.

Other voices can already accentuate the positive and shame the bad. Social media platforms, news organisations, influencers and fact checkers increasingly see this as central to their own reputation. A platform is not neutral. It has values and shows its true colours by how it acts. By standing on the sidelines, they are getting the message that they will be seen to be complicit in undermining democracy. By standing tall they can see that they can provide a vital public service that will enhance their brand.

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The rules of the election campaign: problems and potential solutions

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alan.jfif (1)The election campaign that concluded last week was often a depressing sight for democrats, with rampant misinformation and occasional threats against institutions that try to foster better debate. In this post Alan Renwick identifies key problems and assesses four possible solutions. Given the prevailing political environment, he concludes, a concerted effort from parliamentarians, broadcasters, and others will be needed to carry the case for positive reforms forward. 

Electoral law in the UK urgently requires reform. This has been the unanimous conclusion of a slew of recent reports from respected organisations – including the Electoral Commission, Association of Electoral Administrators, and the Digital, Culture, Media and Sport and Public Administration and Constitutional Affairs committees in the House of Commons. Michela Palese and I also argued the case in a report earlier this year. Many aspects need attention. Some are drily technical: our complex and often opaque election rules badly need basic consolidation, simplification, and clarification. Others get to the heart of the kind of democracy we want to live in. Campaigning has been transformed by the digital communications revolution, but the rules have utterly failed to catch up.

This post focuses on campaign conduct. It begins by briefly reviewing problems during the 2019 election before focusing on four possible solutions. Finally, it considers the prospects for serious reform.

The conduct of the campaign

The shift to online campaigning continued apace. According to Facebook’s data, the three main parties’ central organisations alone spent £3.5 million on advertising on the site in the 12 months preceding the election, the great bulk of it coming during the campaign period. Each party posted thousands of separate ads, often targeted at very small numbers of voters. Local parties and other campaign groups also weighed in strongly. It will take considerable time for detailed analysis of all this material to be completed.

Misinformation was rampant throughout the campaign, from all sides. Boris Johnson’s core promise to ‘get Brexit done’ by 31 January 2020 was well known to be a gross simplification, while Conservative promises on new hospitals and extra nurses were found wanting. So were Labour’s claims that 95% of people would pay no extra tax under its plans and that the average family would save over £6,000. The Liberal Democrats were criticised most for misleading bar charts and sometimes manifestly false claims about their own electoral prospects.  Continue reading →

How the new Sub-Committee on Disinformation can help strengthen democracy in the digital age

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Michela.Palese (1)In April 2019 the Commons Digital, Culture, Media and Sport select committee established a sub-committee to continue its inquiry into disinformation and data privacy in the digital age. Michela Palese considers the motivations underlying the establishment of this sub-committee, its stated priorities, and how it can help confront the challenges and threats to our democratic processes arising from online campaigning.

Last month the Digital, Culture, Media and Sport (DCMS) select committee launched a new Sub-Committee on Disinformation. Its task is to become ‘Parliament’s institutional home’ for matters concerning disinformation and data privacy; a focal point that will bring together those seeking to scrutinise and examine threats to democracy.’

The new sub-committee promises to offer an ongoing channel through which to gather evidence on disinformation and online political campaigning, and to highlight the urgent need for government, parliament, tech companies and others to take action so as to protect the integrity of our political system from online threats.

Damian Collins, chair of the DCMS committee, explained that the sub-committee was created because of:

‘concerns about the spread of disinformation and the pivotal role that social media plays. Disinformation is a growing issue for democracy and society, and robust public policy responses are needed to tackle it at source, as well as through the channels through which it is shared. We need to look principally at the responsibilities of big technology companies to act more effectively against the dissemination of disinformation, to provide more tools for their users to help them identify untrustworthy sources of information, and to provide greater transparency about who is promoting that content.’

The sub-committee follows up on the significant work conducted as part of the DCMS committee’s long-running inquiry into Disinformation and ‘Fake News’, whose final report was published in February 2019.

This inquiry ran for 18 months, held 23 oral evidence sessions, and took evidence from 73 witnesses: its final report contained a series of important conclusions and recommendations.

Among these, the report called on the government to look at how UK law should define ‘digital campaigning’ and ‘online political advertising’, and to acknowledge the role and influence of unpaid campaigns and Facebook groups both outside and during regulated campaign periods. It also advocated the creation of a code of practice around the political use of personal data, which would offer transparency about how people’s data are being collected and used, and about what messages users are being targeted with and by whom. It would also mean that political parties would have to take greater responsibility with regards to the use of personal data for political purposes, and ensure compliance with data protection and user consent legislation. Continue reading →