Reforming referendums: how can their use and conduct be improved?

jess.sargeant.resizedalan_renwick_webThis week’s turbulent political events represent the fallout from a referendum where the consequences of a ‘change vote’ were unclear. This is just one of many concerns raised about recent UK referendums. To reflect on such problems and consider possible solutions, the Constitution Unit established the Independent Commission on Referendums. Here Jess Sargeant and Alan Renwick summarise the Commission’s conclusions and recommendations.

The Independent Commission on Referendums has published its final report today. This sets out almost 70 conclusions and recommendations, all agreed unanimously by the 12 distinguished Commissioners, who span the major divides in recent referendums. The report is the product of eight months of discussion and deliberation amongst the Commissioners, backed by comprehensive Constitution Unit research into referendums in the UK and other democracies. The Commission has also consulted widely with experts and the public, including seminars in each of the four constituent countries of the UK. We hope that, like the work of the Constitution Unit’s previous commission on referendums, this report will set the agenda for debate about the future use and conduct of referendums. 

Background

The use of referendums internationally has increased dramatically over the past three decades. This has been driven partly by changing public expectations of democracy: deference has declined and public desire for input in decision-making has grown. The UK experience has mirrored this trend. Following the first non-local referendum in 1973, there were three further such polls in the 1970s. A further nine non-local referendums have been held since the late 1990s – two of which were UK-wide.

Unlike many countries, the UK has no formal rules regarding when or on what a referendum should happen. As explored in an earlier blogpost, decisions to hold such votes have been driven by a mixture of principle and pragmatism. Nonetheless, conventions have emerged for holding referendums on fundamental questions to do with devolution and the European Union; in some cases, these conventions have even been codified in law. Referendums provide a mechanism for entrenchment in the absence of a codified constitution: decisions explicitly endorsed by the electorate are hard to reverse without further reference to the people.

The role of referendums in democracy

Referendums can enhance democracy: they can answer fundamental questions about who ‘the people’ are, strengthen the legitimacy of major decisions, and allow the public a direct say on major issues.

But referendums can also in some ways inhibit democracy. Voting is central to democracy, but so are processes such as deliberation, compromise and scrutiny. Binary referendum campaigns don’t necessarily create space for these: rather, they can encourage polarisation and division. Badly designed referendum processes can also risk undermining the institutions of representative democracy, which are essential for democratic governance across the board. There are also some topics, such as those affecting minority rights, where using such a majoritarian device may be inappropriate.

Thus, the Commission recommends that referendums be used with caution. Engaging the public in policy-making processes is essential, but there are often better ways of doing so. Continue reading

Digital Communication and Elections: Online targeting of voters on social media

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In recent elections and in the EU referendum, concerns have been raised about the online targeting of voters on social media and the use of voter data. At a Constitution Unit seminar, Dr Martin Moore spoke about the shifting nature of online campaigning and examined its impact on the regulatory and legal landscape in the UK. In this blog post, Michela Palese summarises what he said.

Election campaigns have shifted significantly online in recent years. This reflects trends in news and media consumption. Nowadays, around 90% of British adults are online and 84% use social media, with approximately 30 million Britons using Facebook on a regular basis. Furthermore, around three quarters of internet users get their news online and four in ten use social media for news. It is therefore unsurprising that campaigning has shifted to the digital world, given the ease with which voters can be reached in a direct and highly personalised way.

Funding has shifted to digital as well. Campaigners admit that digital is where elections can be won and lost, and this is proven by the successful use they have made of social media. For example, Dominic Cummings stated that the Vote Leave campaign spent around 98% of its budget on digital campaigning. Jim Messina, a former political advisor to Barack Obama and founder of consulting firm The Messina Group, claimed that Facebook was ‘the crucial weapon’ in the Conservative Party’s successful general election campaign in 2015. In the last general election, by contrast, the Labour Party invested significant effort in social media advertising, with its videos being viewed by around ten million internet users.  

At a Constitution Unit seminar, Dr Martin Moore, Director of the Centre for the Study of Media, Communication, and Power at King’s College London, argued that the changing nature of campaigning has highlighted some of the shortcomings in the UK’s regulatory and legal landscape. In particular, Moore noted the concerns which have been raised about the lack of fairness and openness in how campaigns are conducted online. Campaigners have, in fact, much more leeway in what they can do in the digital realm than on print or broadcast platforms. In 2017, both the Information Commissioner’s Office and the Electoral Commission opened investigations into how funds were spent during the EU referendum and into the manner in which voters were targeted on social media. Continue reading