The politics of polling: the report of the Committee on Polling and Digital Media

IMG.2771On 17 April, the House of Lords’ ad hoc Committee on Political Polling and Digital Media published a report, following its inquiry into the effects of political polling and digital media on politics. At an event organised by The Constitution Unit, Lord Lipsey, who chaired the Committee, discussed the report with a panel that consisted of Baroness Jay of Paddington, a Labour peer who served on the Committee; Will Jennings, of the University of Southampton; and Martin Boon, a professional pollster. Dave Busfield-Birch offers a summary of their comments.

Following an inquiry that took evidence from a variety of experts, industry professionals, and ministers, the Committee on Political Polling and Digital Media published its report on the subject on 17 April. The Constitution Unit organised an event to publicise the release of the report, which consisted of a panel discussion (summarised below) and a lively and interesting Q&A session. Committee Room 2 in the Palace of Westminster was full when Jennifer Hudson, Senior Lecturer in Political Behaviour at the UCL Constitution Unit, introduced the panel, on which she served as Chair. Lord Lipsey and Baroness Jay of Paddington introduced the report on behalf of the Committee. They were then followed by Will Jennings, Professor of Political Science at the University of Southampton, and Martin Boon, who provided the perspective of a professional pollster.

Lord Lipsey

As chair of the Committee, Lord Lipsey noted that he had enjoyed working on the inquiry that produced it, although he did acknowledge that the report was ‘slightly unusual’ in one key respect. Normally, parliamentary inquiries examine government policy, and the recommendations in their reports are aimed at influencing it. This report, however, had focused its attention on the workings of the polling and digital media industries and it is they who are the targets of most of its recommendations. One recommendation that was intended to influence government policy called for the Electoral Commission to have a wider statutory role in regulating and monitoring polling during election periods.

Lord Lipsey then went on to offer some background to the report, saying that it had partially been prompted by the existence of three big polling ‘bloopers’ in recent British political history. In 2015, polls had widely predicted a hung parliament; instead, the Conservatives secured a parliamentary majority. At the next general election in 2017, the Conservatives experienced an unexpected result in the opposite direction: where polls had predicted an increased majority for Theresa May, the voters delivered a hung parliament and a government that now relies on DUP support for its parliamentary majority. Finally, the referendum on leaving the European Union produced a vote for Brexit that the polls had largely failed to predict. Lord Lipsey was careful, however, to point out that despite these three unexpected results, people should be careful of jumping to conclusions about the state of the polling industry. The Committee found no statistical evidence that polls are getting worse internationally. However, he did warn that the failure of polls to predict three otherwise unexpected results in succession would mean that pollsters should expect ‘not to get much sleep’ during the next general election campaign. Continue reading

Intimidation of candidates and others during political campaigns: the report and recommendations of the Committee on Standards in Public Life

Photo.001Following December’s publication of the Committee on Standards in Public Life report on Intimidation in Public Life, the Constitution Unit hosted a panel on 21 March to discuss the Committee’s findings and recommendations. The seminar was chaired by Dr Jennifer Hudson, Associate Professor in Political Behaviour at UCL and leader of Parliamentary Candidates UK (PCUK). The list of panellists included Lord Bew, who serves as Chair of the Committee. Overall, the seminar aimed to reflect on the Committee’s report and its wider implications for the nature of British public life. In this post, Lotte Hargrave summarises what was said.

Following the 2017 general election, the Prime Minister asked the Committee on Standards in Public Life to conduct an independent, non-partisan inquiry into the issue of intimidation and harassment during elections. The report undertakes a review of the intimidation of parliamentary candidates, a third of whom experienced harassment and intimidation during the campaign. The forms of abuse were, in the words of the report, ‘persistent, vile and shocking’; threatening violence – sexual or otherwise – and property damage. Intimidation and abuse were often found to be clearly targeted at certain groups, including women and ethnic minorities.

Lord Bew, Chair of the Committee on Standards in Public Life

The Committee’s Chair, Lord Bew, spoke broadly about the intentions behind the report and the purposes of the inquiry itself. He began by explaining that the inquiry took an independent, non-partisan look at all aspects of intimidation and set about explaining how the Committee understood ‘intimidation’, emphasising this to be behaviour which would make it less likely for individuals to participate in public life. Lord Bew stressed the Committee recognised that vibrant and robust debate is an intrinsic part of British political life, and that they recognised this to be one of its great qualities. However, they stressed something new was happening to ‘debase our public life’. Without intervention, the Committee were concerned that individuals – particularly those in marginalised groups such as women or ethnic minorities – would be discouraged from participating in politics. Overall, it was stressed that the Committee did not necessarily understand there had been a growth in this type of abuse but that the velocity at which it was being delivered had increased. Lord Bew stated that the Committee believed that the 2014 Scottish independence referendum was a turning point, and that the problem has been exacerbated and abuse has proliferated due to the rise of social media.

Lord Bew reflected on the Committee’s meetings with social media companies (Twitter, Facebook, and Google) during the inquiry, and the companies’ ‘half-hearted’ attitude towards tackling online abuse. This was mentioned with particular reference to the slow speed at which they removed abusive online content, despite their extensive resources, profits and data collection activities. Throughout the inquiry, the Committee felt that social media companies were not doing enough, and did not display sufficient seriousness in their discussions with an inquiry that had been called for by the Prime Minister herself. Continue reading

Harassment and abuse of parliamentary candidates at the 2017 general election: findings from the Representative Audit of Britain

The Committee on Standards in Public Life published a report into harassment and abuse of parliamentary candidates on Wednesday. The report was informed by evidence from the 2017 Representative Audit of Britain survey, which is being administered by researchers from the Constitution Unit, Strathclyde and Birkbeck. Sofia Collignon Delmar and Jennifer Hudson summarise the evidence.

On Wednesday the Committee on Standards in Public Life published its report into harassment and abuse of parliamentary candidates, in response to claims of a frequently toxic and intimidating campaign environment during the 2017 general election. Claims of harassment have important consequences for democratic life in the UK and for the representativeness of parliament. Drawing on recent data from the Representative Audit of Britain’s survey of 2017 candidates, researchers from the UCL Constitution Unit, Strathclyde and Birkbeck provided evidence to the committee that shows the scale of the problem and the importance of the issue. They also put forward a host of potential recommendations to tackle intimidation and abuse.

In this blog post, we summarise the key findings which informed our evidence to the committee. Drawing on survey responses from Conservative, Labour, Liberal Democrat, SNP, Plaid Cymru, UKIP and Green candidates, we show who is more likely to suffer abuse, the most common forms of harassment, who candidates think is responsible for abuse and what can be done to prevent harassment and inappropriate behaviour during elections in the future. The total sample size is 964. This a response rate of 34% and can be considered representative of the party composition of the true population of candidates. The survey is still ongoing, but we do not expect the trends to change significantly.

Results show that 32% of the candidates who answered the survey suffered from some form of inappropriate behaviour during the 2017 general election campaign. The survey revealed significant differences between parties, with Conservative candidates statistically more likely to report having experienced abuse. Female candidates of all ages are also significantly more likely to report having experienced abuse than male candidates.

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British politics and what we’ve learned after the 2017 general election

Last month’s general election delivered the latest in a series of political surprises, with the Conservatives falling short of a majority when many had anticipated they would win a landslide. On 21 June the Constitution Unit hosted a panel of election experts consisting of YouGov’s Joe Twyman and academics Justin Fisher, Jennifer Hudson, Philip Cowley and Alan Renwick to reflect on what happened. Fionnuala Ní Mhuilleoir reports.

Although we have become used to political upsets in recent years the outcome of the 8 June election nonetheless came as a surprise to many, including the Prime Minister, who saw her majority disappear when she had hoped to increase it substantially. How did this happen? How did the Conservatives manage to lose the massive lead they held at the start of the campaign, and Labour out-perform all expectations? How did the pollsters do after they had failed to call the 2015 election correctly? And what does the result mean for the government’s position in the new parliament, and for Brexit and beyond? These questions were all discussed at a Constitution Unit seminar held on 21 June, chaired by the Unit’s Director Professor Meg Russell. The panel included YouGov’s Joe Twyman, Professor Justin Fisher from Brunel University and Professor Philip Cowley from Queen Mary University of London. Dr Jennifer Hudson and Dr Alan Renwick from the Constitution Unit completed the line-up.

Joe Twyman

Joe Twyman opened the seminar with a brief post mortem on YouGov’s 2015 general election polling, which had predicted that the Conservatives would be the largest party in a hung parliament. The Conservatives went on to win 330 seats, securing a small but workable majority. YouGov subsequently identified three problems in the 2015 polling process: the samples used by YouGov and other polling companies to measure voting intention were not representative; figuring out whether people will turn out to vote is challenging; seat estimation across 650 constituencies is inherently very difficult.

Twyman then described how YouGov has responded to these issues. First, it has invested heavily in targeted recruitment, spending more than £100,000 in the last year to identify and recruit the types of people who were underrepresented in YouGov samples between 2010 and 2015, particularly those who were not interested in politics. Second, YouGov has updated how it analyses turnout. Thirdly, it has also developed a new seat estimation model.

This seat model, as is now well known, correctly predicted a hung parliament. In the run up to June 8 YouGov faced trenchant criticism, both from established commentators and on social media. Twyman reflected on Paul Krugman’s statement after the US election results that economists and commentators ‘truly didn’t understand the country we live in’. Through the efforts of YouGov, according to Twyman, we do now understand the country we live in a little better.

Justin Fisher

Justin Fisher began his contribution by drawing the audience’s attention to how important lead time ahead of an election is for party campaigns. The national and constituency campaigns have merged, with national campaigns now supporting the constituency effort. Lead time gives parties more time to plan targeting, information distribution, spending and fundraising. In a normal election campaign the critical period is the six-to-nine months before the poll.

The snap election left no opportunity for such advance campaigning. One implication is that this is likely to have been a much less expensive campaign than usual. Another is a shift in emphasis in campaigning techniques from direct mail (which requires lead time) to face-to-face campaigning and e-campaigning, which require much less preparation time. Fisher stressed that the evidence needed to confirm these expectations is still being collected.

Though the 2017 election may have accelerated the shift to e-campaigning, Fisher argued that campaigning techniques were partly heading that direction regardless. He also warned of what he called e-campaigning myths. He debunked the myth that micro-targeting of voters had only just been invented: parties have gathered data from phone calls and indirect mail for years. E-campaigning, therefore, represents evolution rather than a revolution. A further myth is the claim that because parties are using e-campaigning it must be effective. In 2015, research found it to be electorally effective, but less so than face-to-face campaigning. This has yet to be examined for the 2017 election.

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After the general election: what’s next?

Just two days after the general election, Professor Meg Russell, Dr Jennifer Hudson and Dr Alan Renwick of the Constitution Unit spoke at UCL’s It’s All Academic festival about the constitutional and political fallout. Michela Palese summarises what they said.

Theresa May called for a snap election on 18 April in order to increase the Conservative Party’s majority in the House of Commons and give herself a strong personal mandate for the upcoming Brexit negotiations. The election took place on Thursday 8 June, and its results caught both the Prime Minister and the general public by surprise. No party secured an overall majority of seats and the United Kingdom has its second hung parliament in less than a decade. The Conservatives are left relying on the support of Northern Ireland’s Democratic Unionist Party (DUP) to form a government.

On the morning of Saturday 10 June the Constitution Unit hosted an event at UCL’s ‘It’s All Academic’ Festival. In this atmosphere of uncertainty, the Unit’s Professor Meg Russell, Dr Jennifer Hudson and Dr Alan Renwick provided some initial analysis of the results and explored some of the likely challenges facing the new government.

The Unit’s Alan Renwick (left), Meg Russell (centre) and Jennifer Hudson (right)

Candidates and campaign

Jennifer Hudson analysed the election from the point of view of campaigning and the composition and diversity of the new parliament.

She argued that, contrary to the Prime Minister’s expectations, it was hard to make the case that the election was about Brexit. In fact, according to a survey that she had conducted in early May, most people did not seem to have strong feelings towards the Brexit negotiations or leaving the European Union without an agreement.

Figure 1: Feelings of the British electorate on Brexit

As shown in the diagram, around 25 per cent of respondents felt either depressed or angry about the negotiations and the prospect of exiting the EU without a deal, but the general feeling on the topic was of relative indifference. This may reflect a shift in the debate on Brexit, with a majority of ‘remainers’ accepting the result and wishing for negotiations to proceed, and only around 20 per cent continuing to claim that the UK should remain in the EU and that there should be a second referendum.

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